Museum of Rum, San Juan
San Juan was chosen as the location for the Museum of Rum because of its rich cultural history and its popularity for both rum distilleries and rum runners throughout history. The city encompassed the character and flare of the Caribbean, which I wanted to showcase in the design of the museum. Through the implementation of color, overlaying island shapes, and carefully considering the process of rum-making, I've created an inviting and fun brand that is carried throughout environmental design, packaging, apparel, and promotional material.
The logo was created around the islands of Puerto Rico themselves, where the main badge is a simplified form of the island Mona; one of the most popular spots in the Puerto Rican islands for rum runners and rum distribution. The other islands were overlaid the badge to create the colored shapes and streaks.