The Museum of Rum —
Role — Designer
Timeline — Spring 2017
The Museum of Rum was a project that derived from both my Latin American heritage and my love of all things rum. My goal was to bring the rich heritage and tradition from the historical distilling process to young consumers — a branding strategy that was unique in its industry.
San Juan was chosen as the location for the Museum of Rum because of its cultural history and its immense popularity for both rum distilleries and rum runners throughout history. The city encompassed the character and flare of the Caribbean, which I wanted to showcase in the design of the museum. Through the implementation of color, overlaying island shapes, and carefully considering the process of rum-making, I've created an inviting and fun brand that is carried throughout environmental design, packaging, apparel, and promotional material.
The logo was created around the islands of Puerto Rico themselves, where the main badge is a simplified form of the island Mona; one of the most popular spots in the Puerto Rican islands for rum runners and rum distribution. The other islands were overlaid the badge to create the colored shapes and streaks.