Hey Jude: A Limited Edition 50th Anniversary Vinyl
To celebrate Hey Jude's 50th anniversary since the release, I created a limited edition vinyl collectors box. Not only did the custom etched acrylic packaging house the famous LP, but also a custom sweatshirt, a signature Beatles poster, and a few vinyl stickers.
The 50 graphic was created as a geometric shape that brings out that timeless aspect of the brand through design. There is a subliminal number 8 in the logo as well, as a reference to the 8s found in 1968 and 2018. In this logo, there is a sense of fluidity and continuation to emphasize the impact and continuous cycle that the single and band represents, just as much today as in 1968.